About Us

Bru3ce's first job after high school was working in a lab that manufactured optical lenses by hand. He polished the required curves onto the lenses, repaired frames, cut lenses and fit them into their frames.

After the lab closed its doors, Bru3ce found employment in a high end optical retail store where he worked for many years.In between he found time to attend Georgian College in Barrie, Ontario where he completed with honours the Optician's course. He won top prize in his first year of optics, and an award in second year for top of the class in contact lens theory and practice.

In 1995 he and a partner opened their first optical store and in 1996 they opened their second.  In 1998, Bru3ce decided to examine the optical market more thoroughly and worked in the optical big-box stores around the city, familiarizing himself with their pricing schemes and business practices.

For those of you wondering about the reference to golf on the home page, Bru3ce over the past fifteen years has been studying and teaching the fundamentals and science of the golf stroke.

After high school Wendy spent many years in the retail industry where she honed her customer service and sales skills.

In her spare time, she worked as a Magician's Assistant for a couple of local magicians and even went on tour with one of these conjurers to New Brunswick where they were the star attraction in the opening ceremonies for the province's first and largest indoor shopping mall.

She went to college in 1984 where she studied Museum Technology for the next two years which lead to an eight-year tour of duty around all the major museums in Ottawa, ending up at the Paleobiology lab where she worked with the team who made the first complete resin casting of a giant beaver skeleton; about the size of a medium-sized dog. Originally sent to a museum in Yellowknife, it now resides in the Museum of Nature here in Ottawa. She also was part of the team who designed and built the life-size wooly mammoths found on the side lawn of that same museum.

In 1993 Wendy went to work at Gallery Music on Dalhousie Street; a CD shop that specialized in classical, jazz, blues and new age music. She loved it, but when it sadly closed its doors in 1996, Wendy went to work in southern Ontario selling advertising to the trucking industry just to try something else new and different.
1997 saw Wendy return to retail sales at a large music chain store where she was a fixture for many years indulging her passion for music, developing her own clientele and making some lasting friendships along the way.

In the summer of 2004, Bruce and Wendy bought Optical Excellence.  September 3, 2004, they opened the doors to his third store and they have not looked back: the community has embraced the new owners and the business is growing steadily.